look at that!
01 — 04

Your ticketing
data.

More than
a ticket.

Tiger at Zoo KnoxvilleZOO KNOXVILLEYour day.
Your adventure.
GENERAL ADMISSION2 × Adult
VALID ONOct 01, 2026
PRESENT AT THE ENTRANCE
0 0 8 2 4 1 — 1 0 0 1 2 6DEMO TICKET · NOT VALID FOR ENTRY
HOME ZIP
37203
Nashville, TN
Now you know where this visit began.
Ticket recognized
Home ZIP37203
Party size2 guests
Visit dateOct 01, 2026
Ticket typeAdult
Purchased viaOnline
MembershipNonmember
It starts with a ticket.More insight in every ticket.
ILLUSTRATIVE DATA
Look at That02 — 04

Where visits
begin.

T E N N E S S E EK E N T U C K YG E O R G I A
37203Nashville, TN
A clearer picture of
who comes to you.
ILLUSTRATIVE VISITOR ORIGINS
Look at That03 — 04

See the day
unfold.

Hot zone
Cool zone
Lower activityHigher activity
LOOK AT THAT INSIGHT

Guests are gathering
in the hot zones.

Move available guest-support staff closer.
ILLUSTRATIVE IN-ZOO ACTIVITY
Look at That04 — 04

Turn insight
into action.

Answers.
On demand.

Discover Kid’s Cove
01 / RESPOND TO DEMAND

Move staff and mobile concessions
into the hot zones.

02 / REACH YOUR GUESTS

Give quieter spaces
a reason to be explored.

Show last month’s visitor origins,
busiest zones, and membership mix.
ON-DEMAND REPORTSEP 2026

Visitor insights

Top visitor origins
Knoxville52%
Nashville27%
Busiest zones
Asian Trek · Central dining
Membership mix
38%Members
62%Nonmembers
Illustrative report · Sample data
Ready to share with leadership.
ILLUSTRATIVE ACTIONS & REPORT
TicketingVisitor originsZoo activityMembership
CONNECTED BYLook at ThatFrom one visit to your next decision.
Meet the lunchtime rush

Position concessions near busy paths.
Bring guest support closer to demand.

Plan the next visit

See which markets bring guests.
Give leadership a clear, shareable report.

Explore the platform
Look at That01 / 05
CONNECT

Your ticketing data,
connected.

ZOO KNOXVILLE · AN ILLUSTRATIVE JOURNEY
Illustrative story